Some experts believe that the rise in mobile dating is due to the growing popularity of online dating. Analyst Brent Iadarola of Frost & Sullivan said, "I think people are also commodious with online dating, and it's generally been accepted, the comfort people have with online dating in the wired globe is now translating to the mobile world." Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They don't have to date on their computer. They can date on their handset, it's all about letting people decide what path is best for them."

Because the matching itself Christian Dating happens after the event, people do not feel pressured to select or reject each other in person. On the other hand, feedback and gratification are delayed as participants must wait a nighttime or two for their results to come in.