Former eHarmony CEO and son-in-law to founder Dr. Neil Clark Warren -the guy in the commercials, Greg Forgatch noted that despite the growing Online Dating cipher of sites catering to specific niches, "to become a considerable player, it still takes a bulky cardinal of people." By 2007, many prominent studies show that Baby Boomer enthusiasm in online dating had soared.

One of the hottest trends is the Babyboomers on the top dating sites. Around 30% of America's 80 million Baby Boomers are single.